- In today’s digital world, it’s crucial to understand the importance of digital marketing and its contribution to the success of your business. Successful companies are concentrating more on digital marketing to engage their customers, to create acquaintance with the industry leaders, and to project their brand more expressively and creatively that can engage them visually. The prevailing enhanced new digital marketing techniques and tools give every company irrespective of its tenure have a chance to create a significant impact online to engage the audience and to establish their brand identity in the online market.
- Below are some of the useful tools used in digital marketing depends to a specific strategy:
- SEO Tools
- SEO Site Checkup :
- SEO Site Checkup is online tool, plays major role for SEO Site Audit. Also includes backlink analysis data, uptime reports and site speed recommendations. The white label reports for digital marketing agencies look really sharp. Eg : Website Speed, Mobile Responsive etc
- Official Link : https://seositecheckup.com/
- Screaming Frog :
- Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files completely. That way it you can see how search engine bots from Google and Bing interact with your site (and how often). It helps when you run a huge sites which has min of 10,000 pages.
- Official Link : https://www.screamingfrog.co.uk/log-file-analyser/
- SEO Monitor:
- SEO Monitor is a one-stop dashboard for your SEO performance. It takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.
- Official Link : https://seomonitor.com/
- Organic Social Media Tools
- Sprout Social :
- Sprout Social is a social network administrator tool, especially used for social media management and engagement that makes your brand more engaging with your customer. Sprout Social is known for its specific features and functionalities.
- Official Link : https://sproutsocial.com/
- Wyng
- Wyng is a social media engagement platform via hashtag campaigns, user-generated content and other engaging programs. It mainly focuses on engaging customers via mobile and social media. Wyng’s dashboard monitors the performance of the facebook campaign you run for your page.
- Official Link : https://www.wyng.com/
- Display retargeting tools
- AdRoll
- A retargeting tool is to get back the customers to your site without being bounced by traffic. AdRoll is a self-service platform where you leverage the reports and be helpful for your sales.
- Official Link : https://www.adroll.com/
- Keyword Research Tools :
- Google Keyword Planner
- The Google Keyword Planner is the only keyword tool that gives you data straight from the google searchs.It shows you how likely someone searching for that keyword will buy something from you. How? Look at the “competition” and “top of page bid” columns.
- Official Link : https://adwords.google.com/KeywordPlanner
- Wordstream’s Free Keyword Tools
- Even though Wordstream’s free keyword tools are made for Adwords, their set of free tools are helpful for uncovering keywords for your SEO campaigns. When I tested this feature I noticed a handful of keywords that weren’t in any of the other keyword research tools I tried.
- Official Link : https://www.wordstream.com/free-keyword-tools
- SEMrush
- SEMRush works by showing you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for it.
- Official Link : https://www.semrush.com/
- Content creation tools
- Canva
- Canva is a free tool it is a web-based design tool that can be used to create images to use for your blog posts and other social networks. You can use this tool for all your image needs.Most used tool used my digital marketing expects.
- Official Link : https://www.canva.com/
- Visual.ly
- If you are in need of content and you are ready to pay then you can choose visual.ly, they charge reasonable rates depending on the project, that includes e-books, video, and infographics.
- Official Link : https://visual.ly/
- LSIGraph :
- LSI Graph is a handy LSI (Latent Semantic Indexing) keyword generator. Enter a keyword and get a list of terms that you can sprinkle into your content.
- Official : https://lsigraph.com/
- Website analytics tools
- Google analytics
- Digital marketing tools have analytics in-built thereby you can analyze your content performance on various social platforms. Google analytics is authorized tool to track the website’s information that includes the visitor’s count, how they make through your site, and much more it’s one of the most needed tools for your business.
- Official Link : https://www.google.com/analytics/
- Kissmetrics
- Kissmetrics is another analytics tool that allows clients to track the movements of individual visitors throughout their websites. You can see how behaviors change over time, identify patterns and see the most typical and recent referrers and more.
- Official Link : https://www.kissmetricshq.com/
- Email marketing tool :
- MailChimp is well known for its email marketing space. The usability and the price based on your email list is the major feature of the MailChimp’s success. Email marketing can fetch you a fortune, if you are new to these tools try out MailChimp for email marketing because it’s got exciting features.
- These are some of digital marketing tools, there are plenty available in the market, and more upcoming all you have to do is find out your business needs and choose a tool according to your need and stay success in the market. Choose best best seo company in Coimbatore for best experience in digital marketing ideas and more. Go ahead with a happy and innovative marketing experience.