If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store product or services.
A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility and standing out in competitive marketplaces.
1. Finding Customers
Small businesses with a website agree that it as made it easier for customers to find their business. Today, customers are constantly searching on computers, tablets and smart phones. A website enables them to find your company and learn about your business and what it offers at anytime and anyplace.
In todays competitive online search environment, content is key. Google bot has revamped its algorithms to better serve user searches today, including rewarding sites that provide visitors with helpful content and a good user experience. This means that if someone is looking for a product or service that your business offers, your website needs to show up in the search results or you will miss out on potential sales leads.
2. Build Credibility
You can build a brand presence for your business on social media, but you are restricted by the platform in terms of design, process and technology. A website can help small businesses increase flexibility, control, branding, credibility and more. Eighty-four percent of consumers believe a business with a website is more credible than one that only has a social media page. To be credible and attract new customers, a website can make a huge difference in business.
3. Get More Customers
Ongoing business success often times rests on your company ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure and you can even measure the specific results. In fact, 77 percent of people agrees that a website is a great way to find new customers and it also a way to increase your business sale.
And, it is not just about gaining new customers; you can use a website to better serve existing customers too. Adding Testimonials and portfolios in the website makes the customers to know more about your business services and the range of your services in the market. Client testimonials adds more advantages it says how the existing customers are happy and satisfied with your services, it also helps the new customers to choose your services. The ability to update business information 24/7 on the Internet improves customer communication while freeing up time to focus on other business priorities.
4. Grow Your Business
Many small businesses aim to expand in the market and reach out to new customers. While face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to know more about your business. The website contains all your details and feedback about your existing services and products, so it like a pass your card out to thousands online. With an e-commerce store, you can sell items online and ship the product to customers almost anywhere in the world. You might discover that customers in other cities or state are interested in your services and a, leading to a larger service area, and maybe even an expansion to regional offices. With a website, you can reach a greater number of potential customers and opportunities which leads to success in your business growth.
5. Gain Competitive Advantage
The recently published report shows that 93 percent of people all around the world use the Internet for research before making a purchase. Consumers want to be informed about their purchasing decisions what they buy and from whom they buy, for that they using customer reviews, feedbacks and forums for decisions. Without a website, you risk losing customers to businesses already taking advantage of the online marketplace. If you are in direct competition with another business that has a website, your competitor has a clear advantages especially if they are effectively marketing their website. A website can help level the playing field.
Before You Start, Choose Your Domain Name
In this digital age, before you start building your website,. You have to search for an domain name and want to purchase it which is central to be website URL, so take careful consideration when choosing a domain name. First, ask yourself which domain extension like .com or .net, best serves your business. Second, select a name that is memorable and descriptive, and is not trademarked by another company. Third, choose the best web development company in your location and design your websites with new technologies.