STAGE 1: AWARENESS
Brand awareness is a term that describes how well consumers are aware of a brand or its products. Brand awareness measures how memorable and recognizable a brand is to its targeted audience.
The “awareness” level is the first stage of the marketing funnel because it is where people first become aware of your product or service. They may have heard of you through advertisements, social media, or word of mouth.
Creating brand awareness is an effective marketing strategy that leads to consumers developing an instinctive preference for a brand and its products. Making a brand recognizable and memorable is central to most marketing strategies because it is a driving factor of brand trust sales generation.
STAGE 2: CONSIDERATION
The consideration stage is essentially where your potential buyers consider your product or service as a potential solution to the issue that you guided in the awareness stage.
What are the goals of the Consideration Stage?
- The primary goal of the consideration stage is to create content that assists the potential buyers in considering your product or service as a workable alternative to their problem.
- Creating content that establishes your brand’s credibility will aid in the conversion of leads to customers.
STAGE 3: CONVERSION
In marketing, a conversion occurs when a visitor to your website completes a desired goal. They convert from visitors to leads if they buy something or if they approach your services. A conversion occurs when a passive visitor becomes an active, interested visitor or customer.
Goal completions are what conversions are. The term “conversion” refers to any action that a user performs on your website that is valuable in some way.
The best conversion is when someone becomes a customer and makes a purchase. Even though many smaller conversions are steps that can eventually lead visitors to convert into customers. Other conversions are also valuable, conversions like actions, events, goal completions, or leads.
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STAGE 4: LOYALTY
Customer loyalty describes an ongoing emotional bond between you and your client, manifesting itself by how eager a customer is to engage with and repeatedly purchase or renew. Loyalty is the by-product of a customer’s positive experience with you and works to create trust.
- Repeat on a regular basis;
- Interact with you through a variety of channels.
Are the people who support you the most, referring people to you, and giving you both proactive and reactive positive feedback?
STAGE 5: ADVOCACY
Through tools like feedback, reviews, and social mentions, advocacy marketing aims to get your current customers to spread the word about your business and goods. Since more than 88% of consumers undergo online research before making a purchase, brand advocates assist new customers in choosing the products they wish to purchase.
A marketing funnel promotes a product or service in order to get potential customers. A marketing funnel helps track customer data. In the case of a product or service, it will enable the company to target specific groups of people. This is the most important stage in the funnel. The buyer will be motivated to purchase the product or service. When he is ready to buy, he will opt for the next step in the funnel.
If you want to improve your funnel, use various marketing analytics types to gather data, analyze it, and make data-driven changes to your advertising, social media marketing, email campaigns, etc. to perform the following things. Get the right Social media marketing agency in Chennai or in your prime locations PROS uses cost-effective and result-oriented social media strategies to increase your visibility and engagement on social media platforms like Facebook, Instagram, Twitter, etc. Also, Trioticz we are the experts in Digital Marketing Services in Coimbatore like SEO, PPC, email marketing, etc. to drive sales in your preferable locations.