Latest Updates on Google Ads: What You Need to Know

latest updates on google ads

Google Ads is a strong platform for businesses to contact their target audience via online advertising. This tool is a constantly changing one that is being updated with new features and updates that affect the way advertisers manage and optimize their campaigns. In this blog post, we will be looking at the most recent news on Google Ads and how they can affect your advertising plan.

Pause low-activity keywords

Google Ads will automatically stop the keywords that have not been very active. This consists of the campaigns that were created more than 13 months ago and have not received any impressions in the last 13 months. If you choose to reactivate a keyword that has been previously paused, but it does not attract any impressions in the next three months, Google will again pause it. This measure is a way to motivate advertisers to focus on using keywords that are more successful in getting the results they want for their campaigns.

Expanded Audience Targeting Options

Google has been enhancing its audience targeting capabilities to enable advertisers to get to more relevant users. Recent updates include:

Detailed Demographics: The improved demographic targeting options that are based on the detailed information, such as the homeownership status, parental status, and marital status, will be the main feature of the future.

Life Events Targeting: The system selects the target users based on their life events such as moving houses, getting married, or graduating from college. These broader targeting alternatives permit the advertisers to narrow down their audience segments and thus, to offer more personalized ad experiences.

By working with a SEM company in Coimbatore, you can cope with these changes and use the newest features of the platform to reach your advertising objectives.

Improved Performance Insights with AI

Google Ads now uses the new technologies of machine learning and AI to give advertisers the opportunity to get more information and the optimization recommendations. Updates in performance insights include:

Performance Scorecards: The real-time performance scorecards that present the areas of improvement and optimization opportunities and are based on the campaign goals.

Automated Bidding Strategies: AI-based bidding strategies that are enhanced to maximize conversions or to optimize for specific goals like ROAS (Return on Ad Spend) are the key factors that increase the profitability of online advertising.

These AI-based features help the advertisers to make data-driven decisions and enhance the campaign performance in a very efficient way.

Besides, SEO is also a significant factor. A Best SEO Company in Coimbatore can assist your website to be ranked organically in search results, thus, maximizing your reach and consequently, attracting potential customers.

New Ad Formats and Extensions

The new Ad Formats are the result of the changes in the mobile and tablet advertising landscape. Google is still working on the development of new ad formats and extensions to make ads more interesting and effective. Recent updates include:

Gallery Ads: Interactive ads that contain several images to create a more realistic ad experience.

Lead Form Extensions: The ad should be able to capture leads instantly through the pre-filled forms, thus, cutting down the friction and improving the quality of the leads.

Responsive Search Ads: The character limits and the content capabilities for the ads are being expanded and made more dynamic, which in turn, results in more flexible ad messaging. These ad format improvements help the advertisers to design more attractive ads that will make the results better.

However, even the most well-designed ad campaign requires a robust base. That’s where a Website Development Company in Coimbatore comes into action. The website the design will be user-friendly, well structure and so that people can easily convert those clicks into sales.


Keeping yourself aware of the new features and changes in Google Ads is very important for the improvement of your advertising ROI and for the cutting of the competition. Through the use of the wider audience targeting options, AI-driven performance insights, the new ad formats the advertisers can create more effective and impactful campaigns on Google Ads.

Follow the new developments and features and adapt your advertising strategy accordingly to get the most out of Google Ads and thus, grow your business.

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